أُو۟لَٰٓئِكَ ٱلَّذِينَ ٱشْتَرَوُا۟ ٱلضَّلَٰلَةَ بِٱلْهُدَىٰ فَمَا رَبِحَت تِّجَٰرَتُهُمْ وَمَا كَانُوا۟ مُهْتَدِينَ
How to read it
'Ūlā'ika -lladhīna (i)sh'tarawu ḍḍalālata bil-hudā famā rabiḥat ttijāratuhum' wamā kānū muh'tadīna
These are they who have bartered Guidance for error: But their traffic is profitless, and they have lost true direction,
Translation: Abdullah Yusuf Ali

